Setting prices is an area of business that gives many start up candle entrepreneurs problems, and most start with prices that are way too low. Your pricing needs to be within a reasonable range so that you optimize sales, yet still make a profit (if you do not want to make a profit, then perhaps being in business is not for you)Your actual cost to make any product is the cost of materials and labor plus a percentage of your overhead.
Looking back to your business plan, this probably seems hopelessly complex for your small business. But have no fear, there is a simpler way that works well for the small candle business. Read more.
