Setting Company Policy

One of the most damaging things to a business is not having a firm company policy that all your customers and employees are aware of before doing business. Misunderstandings can cost you customers, and as i've said before one unhappy customer does more damage than ten satisfied customers can offset. Every business needs to have a company policy to deal with anything that may come up

This article will help you m setting company policy for your business. These are not hard and fast rules, but more like a list of things to consider when setting your company policy

Keep It Simple
While your company policy should present your stance on almost any circumstances you might encounter, it should be written m easy to understand language.

People have an inherent distrust of legalese (they don't want to need a lawyer to review it), doubletalk, hype, lots of conditions, fine print, ambiguous wording, etc... Those are the tools of shady businessmen, and you need to earn the trust of customers to be successful in the long term. Keep it as simple and straightforward as possible. If someone has to question what it means then it is too complex

Let It Be Known
The best thought out company policy is absolutely useless if the customers don't know what it is. The following list are some ways of letting the customers know your policies before transacting business with them. Not all apply to every type of business
• Post legible, printed Signs where they will be noticed. Above the cash register for instance
• Put a copy on the back of order forms / invoices
• Put a copy in your catalog / brochure
• Devote a page of your web site to it. Every page on the site should have a link to it - don't bury it and make customers have to search for. Read more.